On 21 April 2015, Google underwent one of its most radical search algorithm changes to acknowledge the global surge of mobile devices accessing and using its services. It was affectionately coined "Mobilegeddon" and placed big demands on digital agencies like 4Shades to deliver web solutions which catered not only for desktop browsers but for a horde of smartphones, tablets, and emerging gadgets to ensure our clients retained their good standing within the world’s top search engine rankings. 4Shades undertook early adoption of this ethos and develops responsive digital solutions.
With information as king it is vital to send the right message in the right language to the right audience, especially when that message is so immediately accessible. It is therefore essential to consider foreign language audiences when developing your online solution. 4mulate, our bespoke Content Management System (CMS), is a multilingual framework which can deliver content in any language, even those oriented right-to-left. We have developed in English, French, Greek, German, Russian, Ukrainian, Arabic, Japanese, Mandarin, Welsh, and Hindi. We can provide solutions for any language and, where required, offer professional translation services as a value-added service.
Here are some additional sources about the algorithm updates Google made to its search engine in April 2015: