4Shades enjoys the challenges when asked to get creative, but the largest challenge is determining just how far we should push boundaries. Such is the power of creativity. When working with clients who allow us to tap into our collective resources (and break some rules along the way), our best creations emerge.
Over the years we've been commissioned to conceptualise and design for a plethora of genres, and (for the most part) we've been given quite a wide creative berth. Nevertheless, there are always constants to take into consideration: our customer's usual approach, the organisation's brand and history, conformity to CI specs, the target audiences and markets, the medium - and so forth. These all dictate how best we attack the creative, how to sketch up prospective designs, and how we ultimately tinker and modify those incarnations until we achieve that all-important end result and release it to the masses.
Having worked on so many topics for so many mediums (and within a multitude of markets), you could say that 4Shades is quite used to thriving on those challenges. We have a phenomenally-gifted creative team who are only too happy to bring your ideas to life.